Pitoy Moreno

Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Apart from being recognized as a National Artist of the Philippines for Fashion Design in 2009,[1] Moreno is internationally recognized as the "Fashion Czar of Asia".

A former student at the University of the Philippines, where he joined the Upsilon Sigma Phi fraternity, Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association, the very first association of fashion designers in Manila, Philippines.

Moreno was the costume designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World’s Fair in Seattle, Washington and New York City. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña and lepanto to world fashion.

Contents

Admirers

Prominent people who were adorned by Moreno's beadwork, embroidery and hand-paintings include:

Books

Moreno authored the books Kasalan, a fashion book about Filipino weddings, and Philippine Costume, a book on traditional Filipino dresses.[4]

See also

Fashion portal

References

  1. ^ Pitoy Moreno unaware he’s not yet receiving National Artist award, gmanews.tv, August 26, 2009
  2. ^ The Fashion Czar Of Asia is how the world press calls Jose “Pitoy” Moreno, showcase.eyp.ph
  3. ^ Ybiernas, Nonoi D. Pitoy Moreno: A National Treasure, The News Today Online Edition, Iloilo City, thenewstoday.info, November 14, 2008
  4. ^ The Designer as Author, showcase.eyp.ph